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FORD PERFORMANCE
EXPLORING FORD’S PERFORMANCE SPECTRUM.
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FORD PERFORMANCE
EXPLORING FORD’S PERFORMANCE SPECTRUM.
THE CHALLENGE.
Raise awareness and increase consideration of Ford Performance’s diverse range of models – and their overarching performance car ethos – with genuine performance car buyers.
OUR RESPONSE.
In order to connect with genuine car enthusiasts, we recommended that Ford should act like a car enthusiast. Anything that we created had to feel like the next-best thing to being in the car yourself.
That meant thrilling video content, showing Ford Performance cars doing the amazing things that they were designed to do, and fact-packed listicles, allowing out-and-out enthusiasts – who want to know, rather than need to know – to sweat the detail.
The result was a nine-month-long always-on campaign of 12 long-form videos, supported by 23 native stories and a wealth of social and rich-media ad content to drive traffic.
RESULTS.
Post-campaign research showed that Ford came top for spontaneous awareness amongst our performance-focused users. Ford also beat key competitors in prompted awareness. 44% of those who recalled the campaign took some action as a result – e.g. brochure request / test drive. We beat the video view guarantee by 55%.
WATCH OUR CONTENT.
WATCH OUR CONTENT.
We are automotive Studio.
Visit us.
Haymarket Automotive, Bridge House,
69 London Rd, Twickenham TW1 3SP
Contact us.
Time to follow.
We are automotive Studio.
Automotive Studio is a multimedia creative studio, specialising in brand communications, advertising and marketing campaigns.
Where we are.
Haymarket Automotive, Bridge House,
69 London Rd, Twickenham TW1 3SP
Get in contact.
TIME TO FOLLOW.