OUR RESPONSE.

We know that 66% of our in-market EV buyers seek and value expert independent advice while researching their purchase decision. That’s why we created Autocar Electric: aggregating all our trusted editorial EV content for reader convenience and better SEO. 

It also created a high-visibility always-on platform that could put a brand’s electric credentials front-of-mind with a tightly-honed highly-engaged audience, right at the point of research and consideration. A brand, just like Audi.

In the four years since launch, we’ve consistently helped Audi raise awareness and change perception of its e-tron models with our EV-buying audience. In recent years, we’ve placed a particular emphasis on social content that we could deploy across the full breadth of Autocar’s digital, social and YouTube channels – letting us reach even more EV-intenders and get our content work even harder for even-better cost-effective campaign value.

We proved Audi driving fans have nothing to fear from an all-electric future with a thrilling record-breaking all-electric hot-lap of the Goodwood circuit in the Audi e-tron GT. We’ve demonstrated the real-world practicality of the Audi Q4 e-tron through the dramatic lens of a drone pilot, as well as through the powerful peer-to-peer testimonials of real owners.

We’ve shown the Audi Q8 e-tron’s breadth of capability by taking on a road-trip from the dunes of Ynslas Beach in Wales to the UK’s only desert in Dungeness, and we’ve proved the Audi e-tron GT’s gran turismo character by driving from stylish modern Liverpool to a thrilling night of stargazing in comfort in Kielder Forest. 

Now we’re even taking our users behind-the-scenes of model launches, with exclusive content from the reveal of the Audi Q6 e-tron.